State fairs or other kinds of festivals are a prime location to sell wholesale sunglasses.  In fact, a retail booth at a fair is quite possibly one of the most lucrative locations to sell replica sunglasses.  And there are several reasons for this.

First, fairs are home to a high amount of traffic.  People going to a fair always bring pocket fulls of cash with them to spend on food, rides, games, and anything that they see and want to buy.  Some of the larger fairs are known for having 100,000 people a day cruising through the fairgrounds.  This kind of traffic that passes by all the vendors at a fair mean greater chances of making sales.

Second, fairs are generally held during the warmer months of the year.  The bright sunshine and hot weather is conducive to selling sunglasses at fairs.  Get a booth full of sunglasses on a bright sunny day at the fair and you’ve got a recipe for success!

Selling sunglasses at fairs

If you are considering setting up a booth at a fair to sell sunglasses there are a few things you can do to increase your sales.  Some are simple tips that are easily implemented in your day to day routine, but one requires you working with the management of the fairgrounds.

When you contact the management group for the fairgrounds, do what you can to acquire booth space as close as possible to one of the entrances to the fair.  This is one of the most important things you can do! When you are positioned next to an entrance, you will be one of the first things that fairgoers see when they come in.  I can’t tell you how many times I’ve sold sunglasses just for being located right next to an entrance.  Many times people will walk through the gates just to realize that they left their sunglasses on the dash of their car.  Rather than go back to fetch them, they spent a few dollars for a nice pair of replica sunglasses I had out on display.  Being located next to an entrance is prime real estate for sunglass vendors.

If you can’t manage to get a location next to an entrance, spaces close to food courts are also a good choice.  Everyone raves about the food at fairs and flock to these areas.  Your booth being visible to this high traffic area should attract many people to come inspect your sunglasses.

How you display your sunglasses is important.  Since booth space at fairs is limited, you will want to maximize the amount of sunglasses you display in an efficient manner.  The most efficient way to display the maximum amount of sunglasses is to use the boxes your wholesale sunglasses came in.  These small boxes are ideal for fair environments.  You should be able to place 3 or 4 pairs of sunglasses on top of each display box.  By setting up a tiered or pyramid pattern with the boxes, you can easily display hundreds of sunglasses across your tables.  By displaying the maximum amount of styles you will increase your sales.

Another important but often overlooked thing to do is to keep your sunglasses clean and displayed neatly.  Just from being outdoors, the sunglasses you have on display will collect dust very quickly.  Add the fact that people browsing through your selection do not always place the sunglasses back exactly where they picked them up from and you can see how your neat and tidy booth can quickly become an unkempt disaster!  Make it a point to dust your sunglasses several times a day with a non-abrasive cleaning cloth such as microfiber pouches.  Keeping a constant vigil on the appearance of your display will make your sunglasses appear more attractive and will increase your sales.

By keeping a clean booth that displays many different wholesale sunglasses in a state fair it not uncommon to gross thousands of dollars a day in sales.  Follow the tips mentioned here and you can be assured of maximizing your profits from selling sunglasses at state fairs and festivals.

A popular place to market wholesale sunglasses is in convenience stores.  I’m sure you’ve seen a display rack holding replica sunglasses inside a convenience store before while rushing in to pay for gas or grab a soda.  Convenience stores carry a large assortment of inexpensive items and replica sunglasses fit that bill quite nicely.

If you are the owner or manager such a shop and aren’t selling sunglasses in convenience stores then consider this: Most customers coming into a “mini-mart” are compulsive shoppers and if they see an inexpensive fashion item they are likely to buy it.  If you have a display rack adorned with “cheap” sunglasses, then your profits are only going to increase.

For impulse buyers you want to display your merchandise somewhat close to the register.  If you own or manage a store where there is high traffic you can get away with placing your displays further away from where your customers check out.  A customer will be in line waiting to pay for their goods and can spy your attractive display of cool sunglasses.  They may even wander to it and try on a pair or two.  This kind of interest always equates into additional sales.

If you manage a convenience store that doesn’t always get lines of customers at the check-out, you may want to consider a smaller counter top display close to the register.  While your customers are paying for their goods they will immediately notice the inexpensive sunglasses right in front of them.  This kind of display method will end up giving you more add-on sales and increase your profits.

I’ve seen many convenience stores that sell sunglasses and the stores that are the most successful are the ones that place their sunglasses close to the register.  I’ve seen displays of sunglasses that are in an inconvenient location or far away from the register, and they never seem to do well.  If you want to catch a convenience store shopper you have to snare them at the register!

Many people choose to purchase wholesale sunglasses and resell them for a profit.  There is absolutely nothing wrong with this; it’s a business just like anything else.  There are many different venues to sell sunglasses and it would be nice to mention the details of some of these locations.

Mall kiosks are a great location to sell sunglasses.  You are located in a high retail traffic area that is filled with prospective customers.  Your kiosk will be seen by hundreds or even thousands of people every day.  Many fashion outlets and stores are located in malls, so you get the added bonus of fashion-seeking people that will be browsing through the sunglasses you have to offer.

Selling sunglasses in a mall

It is not difficult to get yourself situated and selling sunglasses in a mall kiosk.  Contact the managing office of the shopping mall you’re interested in about available kiosk space and rental agreements.  The costs of operating a mall kiosk may vary depending on the length of time you plan on being there, the precise location of your kiosk as well as the time of year.  Generally speaking, the rental prices for temporary kiosks are higher in the holiday shopping season.

Once you have agreed to the rental terms it is time to set up shop!  You will want to display your wholesale sunglasses in a way that maximizes the amount of styles shown but also looks neat and uncluttered.  Experiment with different display methods until you are satisfied with the look you are projecting.  Additional lighting and mirrors are something you should include as well; your customers will want to see what your sunglasses look like on them before they decide to purchase from you.

Having adequate stock on hand is a priority as well.  You never want to run out of sunglasses when people are rushing to buy your product.  Many kiosks have under-the-counter storage space; utilize this space to it’s maximum.

Along with selling wholesale sunglasses, you also should consider accessories as well.  Sunglass cases, fiber pouches and neck cords always make nice add-on sale items.  The extra income acquired from selling sunglass accessories is something every vendor should think about.

Malls contain many different types of retail stores and this is why people flock to them.  Sometimes a person goes to a shopping mall to browse around with no particular plan of buying anything.  This is another added bonus of selling inexpensive sunglasses.  You catch a lot more impulse buyers than others because your attractively priced sunglasses do not put a huge dent in your customer’s wallets.

Mall kiosks are one of the most popular venues to retail sunglasses and if you’re thinking about jumping into this type of business then we would definitely recommend you look into selling sunglasses from a mall cart.