People always want to get the best deals on sunglasses and it is no different in the market of wholesale sunglasses.  The wholesale companies negotiate with the factories in China for better pricing, and if that’s not possible then they often order from different factories where the pricing is better.  And if you play your cards right, you as the end customer can negotiate better pricing for yourselves as well.

It’s no secret that the current economy has brought many businesses to their knees, if not wiped them out entirely.  These effects have been felt by wholesale sunglass distributors as well; many are reporting a distinct drop in sales.  While the current state of the economy is slightly disastrous, you can use this to leverage better pricing on your purchases.

Since sales are down, wholesalers are desperately trying to hold on to their existing customer base.  If you have a history of purchasing items from your supplier you can use your good history to your advantage.  By simply telling your supplier that you would like a discount on your purchases or you’ll shop from someone else who will is often enough the easiest way to get an additional discount on your orders.

What you are doing by asking for a discount is not unethical or threatening; you are simply negotiating for a better price.  You are in business just the same as your supplier is and one of the universal laws of business is the bottom line.  I know this, you know this, and your supplier of wholesale sunglasses knows this.

You could be surprised at the effectiveness of calling your wholesale sunglass supplier and requesting a discount.  Just a short while ago when the economy was riding high, chances were good even then to call in and ask for a price break.  Now with the economy in the tank, the probability of getting a percentage off your purchase is very good!

Just one example of a better deal you can acquire is this: I know of one customer who had a good history with the sunglass wholesaler I worked with and he had a permanent discount on every order he placed irregardless of the amount purchased.  His discount percentage rivaled that of the best bulk discount most wholesalers offer.  Imagine all the money he saved and the extra purchasing power he had with that permanent discount in place.

The secret to the best deals on wholesale sunglasses is a phone call

In short, the secret to getting the best deals on wholesale sunglasses is just a phone call.  In these tough times your supplier is not going to want to lose you so they will often go to great lengths to keep you.  Try this out on your supplier if you want an even better deal!

If you are located in the Northern Hemisphere, now is the time to start gearing up for the upcoming sunglass season.  Now would be a good time to start looking at your inventory and deciding what kind of stock you will need for the sales that are just around the corner.

When you are going through your current inventory, you may see some styles that did not sell as well as others.  With this in mind you should seek out styles that are similar to your “best sellers” and also seek out new and different styles.  Always be aware that the styles of sunglasses that celebrities wear in the winter are usually quick sellers in the spring and summer.  Seek out those celebrity styles of sunglasses and your sales are practically guaranteed to skyrocket!

Do you have a good amount of sunglass accessories on hand?  Fiber pouches, neck cords and hard cases are perfectly matched with the wholesale sunglasses you will be selling, so why not stock up on them during these slower winter months?  They are also relatively inexpensive, so purchasing large quantities of accessories such as these shouldn’t hurt your budget.

How are your displays holding up?  Was your method of displaying sunglasses last season effective or are you wondering if you should try something new?  If you were selling sunglasses from a smaller counter top display, what about a larger floor model that holds more pairs or vice versa.  Were you the victim of repeated thefts?  Consider using a locking style of sunglass display to counteract shoplifters.

Lastly, you may want to look at shopping from a new supplier to see if you like the new merchandise more.  The off-season is a prime time to place small orders from other companies.  This gives you the time needed to examine the quality of the product you purchased and decide if switching wholesale sunglass suppliers is the correct move for you and your customers.

We hope you enjoy the holiday season but also want to remind you to look ahead to next year.  By thinking ahead during the slower times, you will be much more prepared for the summer onslaught.