A popular place to market wholesale sunglasses is in convenience stores. I’m sure you’ve seen a display rack holding replica sunglasses inside a convenience store before while rushing in to pay for gas or grab a soda. Convenience stores carry a large assortment of inexpensive items and replica sunglasses fit that bill quite nicely.
If you are the owner or manager such a shop and aren’t selling sunglasses in convenience stores then consider this: Most customers coming into a “mini-mart” are compulsive shoppers and if they see an inexpensive fashion item they are likely to buy it. If you have a display rack adorned with “cheap” sunglasses, then your profits are only going to increase.
For impulse buyers you want to display your merchandise somewhat close to the register. If you own or manage a store where there is high traffic you can get away with placing your displays further away from where your customers check out. A customer will be in line waiting to pay for their goods and can spy your attractive display of cool sunglasses. They may even wander to it and try on a pair or two. This kind of interest always equates into additional sales.
If you manage a convenience store that doesn’t always get lines of customers at the check-out, you may want to consider a smaller counter top display close to the register. While your customers are paying for their goods they will immediately notice the inexpensive sunglasses right in front of them. This kind of display method will end up giving you more add-on sales and increase your profits.
I’ve seen many convenience stores that sell sunglasses and the stores that are the most successful are the ones that place their sunglasses close to the register. I’ve seen displays of sunglasses that are in an inconvenient location or far away from the register, and they never seem to do well. If you want to catch a convenience store shopper you have to snare them at the register!