If you are located in the Northern Hemisphere, now is the time to start gearing up for the upcoming sunglass season. Now would be a good time to start looking at your inventory and deciding what kind of stock you will need for the sales that are just around the corner.
When you are going through your current inventory, you may see some styles that did not sell as well as others. With this in mind you should seek out styles that are similar to your “best sellers” and also seek out new and different styles. Always be aware that the styles of sunglasses that celebrities wear in the winter are usually quick sellers in the spring and summer. Seek out those celebrity styles of sunglasses and your sales are practically guaranteed to skyrocket!
Do you have a good amount of sunglass accessories on hand? Fiber pouches, neck cords and hard cases are perfectly matched with the wholesale sunglasses you will be selling, so why not stock up on them during these slower winter months? They are also relatively inexpensive, so purchasing large quantities of accessories such as these shouldn’t hurt your budget.
How are your displays holding up? Was your method of displaying sunglasses last season effective or are you wondering if you should try something new? If you were selling sunglasses from a smaller counter top display, what about a larger floor model that holds more pairs or vice versa. Were you the victim of repeated thefts? Consider using a locking style of sunglass display to counteract shoplifters.
Lastly, you may want to look at shopping from a new supplier to see if you like the new merchandise more. The off-season is a prime time to place small orders from other companies. This gives you the time needed to examine the quality of the product you purchased and decide if switching wholesale sunglass suppliers is the correct move for you and your customers.
We hope you enjoy the holiday season but also want to remind you to look ahead to next year. By thinking ahead during the slower times, you will be much more prepared for the summer onslaught.